If you want to rank well on the search engine results pages (SERPs), you need to select the right keywords for your business. It’s because any visitor that came to your site via a search engine, found you because of the words and phrases they typed in. Each search journey ALWAYS begins with keywords. But […]
Based on my research, I figured out that choosing between SEO and PPC is one of the biggest dilemmas for many business owners. Below is the text version of the infographic that has been created with various facts. You can view or download the image here. And feel free to share it! And ping me […]
Ready to win the SEO battle of 2020? Hopefully, your content marketing strategy is good to go, with SEO a major priority, of course. Your list of premium keywords is decided. Your blogging is moving up a gear and your website has been optimized to within an inch of its life. If your marketing efforts […]
Digital marketing is a general term that covers all kinds of adverting through digital channels. This ranges from search engines and websites to social media, apps and even email. It is a very diverse area of marketing with some areas that overlap. But let’s get a basic introduction to the field. Paid search Paid search […]
One of the most important skills an SEO expert, like myself, can employ is strong communication. The way you communicate about SEO to a colleague, a developer and a client should be completely different. We know there’s no shortage of so-called SEO experts who try to dazzle clients with long-winded SEO explanations just to impress […]
When we talk about keywords, you might hear them described in two ways. The short head and the long tail. Even some SEO experts mistakenly believe that long tail just means a long key phrase. This couldn’t be further from the truth. Heads or tails? We often categorise search terms by their volume and competition […]
There’s no shortage of quick start SEO guides out there, but how many of them actually make sense? In the spirit of making things as simple as possible, we’ve put together this plain English guide to 9 different SEO factors you need to consider. I will explain WHAT you need to do, followed by WHY […]
SEO is probably one of the most missold marketing services. It’s not uncommon for web design agencies to sell “SEO” as an add-on service. They tack £300 on the invoice and hand you a website that they assure you is optimised for search engines. In reality, this is so rarely the case. So, if you’re […]
It isn’t only small local businesses that can make the most of local SEO opportunities. With more and more of us carrying out what is known as “right now” searches, local SEO presents an interesting opportunity for companies to get discovered and solve customer problems in an instant. Here’s why local SEO is a top […]
Since search engines first began, links have been used as a measure of popularity. When trying to navigate the vast landscape of the internet, links are used as a way of navigating between the sites. Search engines gain a better understanding of websites by looking at them in relation to the sites that link to […]
