One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building. There’s nothing new about it – we all know what to do. We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]
Plain and simple; One of the best SEO experts in the UK is Paul Gordon. He has worked & does work in the most competitive niches, helping customers gain more traffic and sales. With 15 years experience in web & digital marketing, he knows how to get your website to the top of the search […]
Making sure your website is optimised for conversions is one of the best ways to spend money on it. This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success. But it isn’t the easiest thing to do – conversions don’t just […]
There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing. Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year. This means that every time someone does a search, one or […]
When we talk about SEO, there are two different types of tasks: onsite SEO and offsite SEO. In this article, we will look at the former. Onsite SEO is a number of different tasks which can be done to a website in order to make it more discoverable to Google. The end goal is to […]
SEO is a unique branch of marketing that requires a range of different skills in order to excel. SEO professionals will vary by skill set, with some specialising in the more technical branches of SEO while others steer more towards the creative side of SEO. There are, however, some people who manage to bring together […]
Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]
If you’re new to the field of SEO, it can be difficult to know what to look for in an SEO expert. SEO is often something tacked onto the end of wider marketing packages by people who don’t really know what they are doing. As a result, it’s not uncommon for websites to be landed […]
SEO is made up of any number of different elements from basics such as keywords through to advanced tactics such as framework auditing that only the most advanced SEO experts ever truly understand. But there is one area that is often neglected and is accessible to almost anyone who has a website – the art […]
For most people, there is enough to deal with coping with the top or ‘white hat’ SEO practices without ever considering the other options. And while no-one is suggesting that you take on the bad or ‘black hat’ techniques, there are a series of techniques that fall into the middle ground and are deemed risky […]
