SEO is probably one of the most missold marketing services. It’s not uncommon for web design agencies to sell “SEO” as an add-on service. They tack £300 on the invoice and hand you a website that they assure you is optimised for search engines. In reality, this is so rarely the case. So, if you’re […]
It isn’t only small local businesses that can make the most of local SEO opportunities. With more and more of us carrying out what is known as “right now” searches, local SEO presents an interesting opportunity for companies to get discovered and solve customer problems in an instant. Here’s why local SEO is a top […]
Since search engines first began, links have been used as a measure of popularity. When trying to navigate the vast landscape of the internet, links are used as a way of navigating between the sites. Search engines gain a better understanding of websites by looking at them in relation to the sites that link to […]
One of the most well-discussed strategies to improve the SEO (search engine optimisation) of your website is link building. There’s nothing new about it – we all know what to do. We want to increase those links to our content while linking it to useful, high-quality content on other websites and improve our link profile. […]
Making sure your website is optimised for conversions is one of the best ways to spend money on it. This ensures that you have a website that runs smoothly and can convert traffic into leads and customers and is crucial to business success. But it isn’t the easiest thing to do – conversions don’t just […]
There’s one thing for certain about Google and their much-desired search engine result pages – they are constantly changing. Google updates the algorithm many times each year – in fact, one study from MOZ said there were as many as 500 changes every year. This means that every time someone does a search, one or […]
When we talk about SEO, there are two different types of tasks: onsite SEO and offsite SEO. In this article, we will look at the former. Onsite SEO is a number of different tasks which can be done to a website in order to make it more discoverable to Google. The end goal is to […]
SEO is a unique branch of marketing that requires a range of different skills in order to excel. SEO professionals will vary by skill set, with some specialising in the more technical branches of SEO while others steer more towards the creative side of SEO. There are, however, some people who manage to bring together […]
Getting traffic from Google means one thing – trying to keep up with what Google is doing. In some ways, this is impossible as they make hundreds of little changes every year. Added to that, you are watching your competitors and trying to out-do their efforts. One area to focus on to help push you […]
If you’re new to the field of SEO, it can be difficult to know what to look for in an SEO expert. SEO is often something tacked onto the end of wider marketing packages by people who don’t really know what they are doing. As a result, it’s not uncommon for websites to be landed […]
