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What is Google's EAT, and Why Does it Matter?

By Paul Gordon on January 15, 2023
EAT is an important guideline that site owners and marketers need to know and add to their SEO strategy. Read on to find out precisely what EAT is and why it matters. EAT is an acronym that stands for Expertise, Authoritativeness and Trustworthiness. It's also part of what Google uses to judge the quality of […]
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Smart Keyword Research Tools For Your Business

By Matthew Woodward on January 6, 2023
If you want to rank well on the search engine results pages (SERPs), you need to select the right keywords for your business. It’s because any visitor that came to your site via a search engine, found you because of the words and phrases they typed in. Each search journey ALWAYS begins with keywords. But […]
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SEO Best Practices: 19 Effective Tips to Follow in 2023

By Paul Gordon on January 1, 2023
In this post will learn about some new tools that can help you follow great SEO practices. Further down in this post there is a tool that can solve your CWV, and website speed score. Did you know that most users do not go beyond the first page of Google search results? In fact, the […]
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Is the Ranking Power You Get With Keyword Domains Worth It?

By Paul Gordon on December 24, 2022
Is it worth the effort of getting domain names with keywords? Let's look at what Google employees have to say about the selection of domains.  Selecting a domain name to launch your new business can make or break your potential. That being the case, there are certainly a few facts to uncover before deciding what […]
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Core Web Vitals for Beginners

By Paul Gordon on December 24, 2022
If you're still on the learning curve for SEO (tell me who isn't!!), you need to know about Core Web Vitals and how Google uses these measurements to help site owners with user experience and gain better visibility on search results.  Core Web Vitals' purpose is to help Google guide you on the signals that […]
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21 Essentials for Any Successful Ecommerce Site

By Paul Gordon on August 14, 2022
These days online buyers expect to see particular features and elements on any eCommerce site they use. Without them, your site won't acquire the trust required to make a purchase, and the site won't be so relevant or competitive. Read on to discover which 21 elements are must-haves for today's eCommerce sites. If you're undertaking […]
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