Keyword Research involves the process of discovering and analysing the words and phrases that potential customers use when searching for products or services within a given industry. It is an essential part of any successful search engine optimisation (SEO) campaign, as it helps to identify the most appropriate keywords to target in order to maximise organic traffic from search engines.

When conducting keyword research, it is important to carefully evaluate the keyword data provided by tools such as Google Ads Keyword Planner or SEMrush. This data can provide insights into search volume, competition level, cost-per-click (CPC) rate, and other metrics relevant to SEO success. To ensure accuracy and relevance of the data gathered through keyword research, it is essential to conduct additional research into related topics and industry trends. This could include reading articles in trade publications, seeking out competitor websites for analysis, or engaging with thought leaders on social media about emerging topics in the industry.

Finally, once relevant keywords have been identified through research, it is important to group them into logical sets based on similarities between words and phrases. These groups can then be used as starting points when creating content in order to target multiple keywords at once while ensuring cohesive messaging across all material produced by a brand. With careful organisation and purposeful selection of keywords during the initial stages of research.

Competitors research is a must be one of the first things that are done before SEO starts. The area of research tells you what traffic and keywords the competitor is getting. Along with how long it took them to reach specific positions.